#NOTION LOG SOFTWARE#

For instance, many creators teach online courses on platforms like Kajabi or Teachable many sell digital goods like workflow templates and editing presets, too.Īlthough fundraising in the creator economy has slowed over the last several quarters, Schwartz sees Whop as a pivot in the space. Whop is an ecommerce marketplace for digital products.Ĭontent creators have long utilized digital goods as a way to make money and provide their audiences with content and tools. With the latest round of funding, the company plans to expand its product and hire several roles, including a head of sales, designers, and engineers. Whop just announced its $17 million Series A led by Insight Partners, per the company, which included participation from Peter Thiel, Justin Mateen, The Chainsmokers, and creators-turned-VCs Josh Richards and Griffin Johnson. 'We're building Whop for the 15-year-old version of ourselves,' Schwartz said.

#NOTION LOG SOFTWARE#

Years later, they met Whop's eventual third cofounder, Jack Sharkey, who had been doing the same thing.įast-forward nearly a decade, Schwartz, Zoub, and Sharkey evolved their experiences of buying and selling software into Whop, which now lets users buy and sell everything from private communities to courses to custom software like analytics platforms or trading tools. The two began building and selling their own sneaker bots on forums like Facebook, Reddit, Discord, and Twitter, Schwartz said. 'The only way to get really cool shoes was to make these weird pieces of software called sneaker bots.' 'In middle school, you were really cool if you had cool shoes,' Schwartz, 23, told Insider. Steven Schwartz, CEO and cofounder of digital goods marketplace Whop, met his cofounder Cameron Zoub in a Facebook group for sneaker resellers. Here's an exclusive look at the Notion document used by the startup during its fundraising process.The e-commerce startup announced in July a $17 million Series A.Whop is a marketplace where creators and users can buy and sell digital goods.

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